ENTERPRISE CREATIVE PRODUCTION SOFTWARE IS REBRANDED TO IMPROVE USER EXPERIENCE THROUGH MARKETING AND PLATFORM ADVANCEMENTS
NEW YORK, Feb. 12, 2014 /PRNewswire/ — Industrial Color Brands, a family of vertically integrated software, creative production and post production companies, today announced the release of its Software Division’s new website and branding, along with the industry’s most advanced mobile application. The re-launch will provide creative teams within media and entertainment, retail, fashion, marketing and advertising industries a more valuable experience when engaging with globaledit.
globaledit (globaledit.com) is the leading online photo and video review, collaboration and distribution tool for creative teams. The online workflow tool provides creative teams with the ability to move large volumes of digital assets (including images and videos) from capture to market in the cloud instantly, while supporting complex collaborative processes, tight schedules and geographically distributed teams.
“With the brand re-launch, we’ve matched our new aesthetic with the innovative tech culture we’re known for,” said Steve Kalalian, CEO of Industrial Color Brands. “globaledit’s mobile and web products are about simplicity and powerful features that provide game-changing value to clients. We wanted our new site and brand to reflect what globaledit is all about.”
Designed to meet the growing need for review and approvals on the go, globabledit’s mobile application allows teams worldwide to work together in real time, whether on iPhone, iPad, Mac or PC.
“In the last year, we’ve significantly increased our release velocity, built amazing iOS applications and received great feedback from clients as we continue to innovate across the board,” said Geoff Brookins, chief technology officer of Industrial Color Software.
“We’re always inventing, and with our new iOS app for iPhone and iPad we are pushing the industry further by providing next-generation tools to manage the challenges of creative production.”
The new globaledit markup editor offers advanced mobile capabilities. The updated iOS application brings useful functionality to markup photos anywhere, anytime, with its SuperZoom feature. Additional technologies are slated to release throughout the coming months. Some of which include professional mobile markup tools for video powered by our high-speed secure video streaming technology, which enables access to large volumes of videos and unmatched HD playback performance.
BRAND & WEBSITE
The updated globaledit website takes visitors through content quickly to show how globaledit improves creative workflows and the bottom line. Existing and new users alike can learn more about globaledit, view helpful support tips and globaledit videos, and download useful ROI infographics and whitepapers. We focused on improving the overall user experience while providing rich content dedicated to creative decision makers and users alike.
“As creatives, we put a lot of energy into our new brand and website. We are excited about the new globaledit logo, which represents the direction we’re heading,” said Mathieu Champigny, vice president of sales and marketing of Industrial Color Brands. “We love pushing the limits of online collaboration for creative teams and releasing advanced features like mobile video markup. The new website is the perfect channel to communicate with our market and provide our customer base with product updates and industry leading news. We look forward to feedback and interaction from photo, video and creative teams.”
globaledit will be hosting an exclusive launch celebration and keynote in its Tribeca headquarters in New York on February 20, 2014.
globaledit was formed by Industrial Color Software in 2002 to address the need of managing digital photography effectively. The software was created to provide a simple, powerful tool to streamline the creative process from capture to archive. Creative teams can work in the cloud-based platform from anywhere and collaborate in real time to make markups, selects, talent approvals, and automate workflow. globaledit is the standard workflow tool for creative teams at leading brands across all industries including; Turner Broadcasting, Victoria’s Secret, Warner Brothers, New York & Co, Showtime, and NBC Universal.
ABOUT INDUSTRIAL COLOR BRANDS
Originating in 1991, Industrial Color Brands is a family of vertically integrated creative production and software companies including globaledit, Industrial Color Productions, Impact Digital, and Fast Ashleys Studios. Together they provide leading production, post-production, SaaS workflow and related services. The brands provide solutions for the leading photography, advertising, retail, media and production companies worldwide.