A Glossy article claims fashion brands are now mirroring media companies by “building up editorial teams; creating editorial calendars — encompassing programming for all channels, including stores — and treating channels as audience-building tools, even more so than sales drivers.”
Fashion brand’s new approach to spearheading business initiatives inevitability calls for greater content creation and production. With this new strategy comes to new creative challenges. There are more people on set, and each has their own content creation needs based on the channels they support. Photographers and producers, more now than ever, need the proper tools and technology to fuel effective communication and collaboration during production and post-production
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