The Myth of the Magic Bullet

The Argument for Systems Integration over Inclusivity [Part I of III]

Follow us in part one of a three series discussion as we highlight the ripe opportunity for organizations to rally the people, processes, and technologies that go into producing today’s content. Today the creative content pipeline has more focus than ever.  Modern-day consumers demand engaging, relevant content in order to begin to consider a brand. Companies must aim to display their goods or services with a multi-channel approach to win over consumers.

One System Currently Cannot Do it All

In today’s day in age, when it comes to the creative production processes there is not one system that can meet your every need. Despite conventional belief, there is no magic bullet.

The ideal solution is to find the best-in-breed tool for each stage of the production lifecycle and ensure it integrates both upstream and downstream. There are several systems at each stage of the production lifecycle that comprises the landscape of creative operations. These systems include Product Information Management (PIM), Enterprise Project Management (EPM), Studio Production Management (SPM), Creative Asset Management (CAM), Digital Asset Management (DAM), and Content Management System (CMS). The data systems in the landscape of creative operations cannot be isolated and placed in a vacuum. Pain points within the creative production process are often caused by the inability to integrate data systems effectively.

Pain Points due to a Lack of Integration

There are many issues that arise without the integration of the best-in-breed tools for each stage of the production lifecycle. When there is a lack of integration among data systems overall production efficiency is hindered severely since there is a loss of the main source of record. Data, which informs production requirements, becomes disconnected from its planning source. With the dislocation of this data, creative teams are forced to spend unnecessary amounts of time manipulating data for their individual needs then re-aligning the data to sync to each team’s output. The result is time wasted on grappling with the production status. Each department’s goal of meeting production requirements inevitably fails, as the disconnect between the current systems in place fuel confusion. Too often, content must be reshot and reproduced, resulting in compromised quality and a missed deadline.

Our next post in the three-part series of discussion will cover the team members that make up the production ecosystem. You can expect to learn more about how to empower teams to be able to respond and deliver against increased demands. 

Digital Experience as a Solution

One solution to a disconnect of systems and processes is having a service in place that fosters the viability of all your creative systems and processes. Digital Experience is a complete and objective analysis of your current creative operations landscape through a focus on people, process, and technology. This creative and digital process consulting service aligns executive objectives with team member goals and feedback. Digital Experience provides identification and recommendation of best practices for upstream and downstream operational changes ranked on the complexity of implementation and range of impact (low to high). The adaption to a technology chain empowers employees to own their processes, understand their value, and produce efficiently, without added stress. The outcome is enhanced collaboration and successful work management across all teams. Overall, Digital Experience creates simplification of end-to-end IT change management processes, increasing the creative team’s productivity and improving project on-time delivery. In the end, you can expect to receive a variety of solutions ranging in the complexity of execution that has the ability to offer immediate impact, long-term production efficiencies, and ultimately cost savings.

Learn more about how Digital Experience can accelerate your creative team’s people, processes, and technology.