As the trend for 2014 continues to be content creation, our users are seeing a growing need for workflow efficiency, quick turn-around time and the ability to sort, search and locate assets for distribution. DAM/asset collaboration systems are no longer tools just for asset managers and production teams, but also for Marketing and Communications teams as well. Read more in DAM Coalition’s recent article titled What to Watch in 2014: How DAM Impacts 5 Key Trends in Digital Marketing.
DAM solutions can no longer be looked as merely software that allows users to manage their digital assets from a single repository. No longer is it only the digital librarian who needs a solution to the ever-growing number of assets to tag and store. Today, the near-simultaneous creation and consumption of visual assets is changing the role of DAM, as well as the people who need the solution. – Kirsten Foon
Read the full article here