Direct-to-Consumer brands are using Instagram, Facebook, and similar online platforms to determine which content resonates with their customers
Through small digital campaigns, they’re able to determine which fits, colors and photo styles convert best without having to commit to huge print campaigns. This data then allows them to tailor their bigger advertising campaigns, as they already know what their customers like to see.
Metadata plays a significant role in gleaning consumers’ insight, demand, and trends. Globaledit equips brands like Uniqlo and Showtime with robust metadata and search functionality for creative visuals assets. Click here to get in touch with us today.