The Creative Project Lifecycle


At our fifth edition of the Creative Ops Breakfast at globaledit HQ on March 24th, 2016, Carrie Roberts, Director of Creative Operations at The Body Shop, and Dan Cohen, VP of Marketing at Republic Records, shared their strategies, tools, and techniques for leading successful creative projects from ideation to delivery.

Check out what they had to say:

Globaledit presents the Creative Ops Breakfast Series, a monthly event that addresses key issues and challenges faced by creative production and operations professionals today.


Carrie Roberts has over 15 years experience leading and executing creative projects for various companies and clients. Before leading the U.S. creative operations team at The Body Shop, Carrie was Director of Creative Services and Head of Production at Exposure America, where she was developing brand campaigns, events and content such as Nike, Converse, Dr. Martens, and Coca Cola.


Dan Cohen has over 20 years experience in the music industry, working at various record companies, an independent marketing company and independent distribution company. He recently joined Republic Records (home to Ariana Grande, Lorde, Pearl Jam, The Weeknd, and more) as the Vice President, Marketing. Over the course of his career, he has worked with a wide array of artists including LCD Soundsystem, Gorillaz, Daft Punk, 50 Cent, and Chrissie Hynde, as well as chart topping campaigns for Alabama Shakes, The Decemberists, Five Finger Death Punch, All Time Low and Tyrese.