A brand’s photos are their identity, making them extremely valuable. Everything that happens during the creative process directly impacts the integrity of those visual assets.
With consumers growing demand for more and more images, across all channels, creative operations must put more attention on what happens “before the DAM”.
It is about acceleration and removing roadblocks that hinder the delivery and creation of beautiful images. Well-thought-out processes and tech are critical to make your creative production more efficient and effective.
Watch our Q&A with David Iscove, Creative Operations Specialist, to hear about:
- Creating “smart assets”
- Leveraging tech to increase production capacity
- Reducing time-to-market
- Eliminating risk through collaboration