The Creative Operations Community Meet in NYC

 

Creative Operations is in demand. An increasing number of brands and organizations across all sectors are recognizing the importance of “creative operations” – the tools, systems, and methods that maximize the productivity of “creative staff”.

That’s why the Henry Stewart Events launched a conference dedicated to Creative Operations, co-located at Digital Asset Management New York. This is a great opportunity for every member of the Creative Operations Community to meet with their peers, share experiences and hear from a leading team of experts with hands-on, frontline experience of the latest thinking, best practices and best-in-class solutions necessary for ensuring end-to-end solutions.

We’re creative ops veterans: Since 2003, we’ve been constantly innovating to help our customers – some of the top brands, retailers, media and entertainment companies, and advertising agencies, accelerate creative production. This is why we chose to sponsor the Creative Operations Conference co-located at Henry Stewart DAM Event.

This year, we are thrilled to announce that our CEO Steve Kalalian will deliver an insightful talk entitled “Darwinism in Creative Operations” (Thursday, May 11 at 12:35 pm EST). Also, Sandie Roberts, VP of Content & Technology Operations at Rodale, will join us for our TechLab session to discuss how she uses technology to streamline ingestion and optimize content for downstream delivery and usage (Thursday, May 11 at 9:40 am EST).

We hope to see you there! Use the discount code GLOBALEDIT100 to save $100. Register now.


Here are the details of our panels:

Thursday, May 11, 9:40-10:10 am EST

Accelerate Creative Operations: Capturing Assets and Metadata Upstream

Large-scale creative operations must effectively manage incoming content from multiple sources, teams, and partners. To do this right, brands are leveraging technology: Platforms that are flexible enough to provide multiple options for ingest, yet powerful enough to enforce an organization’s delivery requirements, often in the form of metadata enrichment/validation or file name convention rules. In this session, Sandie Roberts, VP of Content & Technology Operations at Rodale, will discuss how she uses technology to streamline ingestion and optimize content for downstream delivery and usage.

  • Sandie Roberts, VP of Content & Technology Operations, Rodale
  • David Iscove, Creative Operations Specialist, globaledit

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Thursday, May 11, 12:35-12:50 pm EST

Darwinism in Creative Operations

Creative Operations has changed tremendously over the past 20 years. Those who do not evolve, by inheriting superior traits, will inevitably become extinct. Those who do will prosper from the process of natural selection.

Join Steve Kalalian, CEO of Industrial Color Brands, to learn about the single most important evolutionary trait of successful creative groups: acceleration.