A Creative Asset Management platform (CAM) accelerates and enhances visual assets that will be leveraged downstream in marketing efforts. The markup and review functionality allows for markups and comments to be made on the individual images for the retouchers. Approved assets can then be sent to the retoucher securely with specific asset rights, controlling the ability to download the content and how long it is available. Without a CAM, such as globaledit, retouching the wrong assets or having unapproved images released to market might become an all-too-familiar scenario. Enhanced efficiency upstream in the creative process greatly impacts the asset value downstream when used by marketing teams. Product metadata is critical to marketing teams executing high-level marketing strategies such as omnichannel marketing, multi-channel, or AI customer experience strategies. In fact, the real driver behind successful AI strategy is the creative team capturing and driving the influence of product metadata during production and post-production. Likewise, for an omnichannel approach, product metadata captured during the production phase is vital to searching and locating specific visual asset for the appropriate channel in an efficient manner.
Metadata historically has been considered a time-consuming, tedious process that is the domain of an administrative librarian. With a CAM, metadata is ingested from other systems, reducing the risk of manual error and enhancing efficiency. A CAM allows for asset ingestion and metadata extraction and enrichment to be an unobtrusive part of the creative workflow. Automation of tasks such as cataloging assets and transformations for specific applications allow for increased productivity.
If you do not have a Creative Asset Management System in place, you run the risk of having poor product metadata or no metadata, making advanced marketing strategies such as omnichannel marketing, multi-channel marketing, or AI near impossible. Additionally, without a CAM, retouching the wrong assets or having unapproved images leak into the market may become a commonplace issue. When disregarding the importance of accuracy and efficiency downstream in the creative process, the visual assets upstream when used by marketing teams are greatly at risk. Remember C comes before D. To avoid inaccuracy and inefficiency throughout the lifestyle of visual assets, see how creatives like yourself, are getting to know CAM.