As Rent The Runway has proven over the last decade that clothing-as-a-service subscriptions can help expand a brand’s reach without cannibalizing sales, more brands are working to offer rental closets of their own.
Vince, Urban Outfitters, Express, Trunk Club, Le Tote, and more have jumped in the game. Clothing rental introduces logistical challenges, but yields valuable consumer data at a level never before seen. Through analyzing which items users add to their virtual closet, brands can understand more about current and future trends, and ensure that their inventories are well stocked. Globaledit utilizes robust metadata, ensuring that visual assets are tagged with descriptors that help ensure that visual content is ready for future data analysis. Learn more.