Companies are being asked to get higher quality results out of creative efforts, while at the same time having fewer resources and time as they had in the past. Those challenges, coupled with the inherently chaotic nature of creative production, have forced creative professionals to try to bring order to disorder so that they can achieve those goals in an ever-competitive marketplace.
- What is the progression of the ideal workflow?
- How do we move from an ad hoc, chaotic environment, to an efficient creative production machine?
- Who are the right people to manage each phase of the workflow?
- What is the best allocation of roles and responsibilities for maximizing results?
In the second edition of the Creative Ops Breakfast Series (Oct. 22, 2015), Stephen Hunking, Director of Studio Services and Asset Management at Showtime, Wiesia Mancewicz, Principal at High Touch Studio, and Lauren Philson, Digital Assets Manager for The Rockefeller Foundation, joined us in our TriBeCa headquarters to share their experience in building creative operations processes and workflows, taking them to the next level, and discussing the challenges they faced, from internal obstacles to managing external and internal technologies.
Watch the full panel to learn more about how to build the perfect creative production workflow:
The Creative Ops Breakfast Series is the breakfast lecture series for creative production and operations professionals to network and learn as well have a delicious breakfast (the last event featured Crepes By-Suzette!)
ABOUT THE GUEST SPEAKERS:
Director of Studio Services & Asset Management, Showtime
Stephen has been working in the media industry for over two decades. He oversees the Studio Production and the Digital Asset Teams at Showtime Networks. These departments are responsible for everything from print to in-house photography, mobile apps, and the entire digital asset catalog for the company.
Principal, High Touch Studio
Wiesia is a seasoned executive with over 15 years experience in eCommerce and web technology. She currently runs her own retouching company, High Touch Studio, specializing in image post-production for retailers and photographers.
Wiesia previously worked as Director of Imaging at macys.com where she supervised operations and image post-production for one of the most successful web retailers in the U.S.
Digital Assets Manager, The Rockefeller Foundation
Several years in creative production and operations led Lauren into DAM, where she now specializes in enterprise system deployments in both the private and public sectors.
Lauren is currently rolling out a new DAM for The Rockefeller Foundation as part of a larger digital enhancement to evolve the esteemed philanthropy’s message through storytelling and compelling media. Previously, she implemented DAM and a suite of creative tools for e-commerce leader Gilt.com.