The trend of transparency and realness has become a leading marketing tactic for emerging beauty brands.
More beauty brands are taking tips from reality TV and captivating consumers with live insights into their daily office routines. A recent Glossy article “How Beauty Brands are Using Behind-the-Scenes to Drive Customer Loyalty” claims consumers are gravitating towards watching the in-the-moment scenes from office meetings to live videos of product production. Consumers are appreciating companies’ candid approach to revealing not only their brands’ wins but also their pitfalls and challenges. The level of honesty allows the consumer to view the brand as authentic and real, ultimately driving loyalty. Tiege Hanley “began producing weekly videos behind-the-scenes” and now their “YouTube channel accounts for 15% of the brand’s monthly subscription growth.”
Generating real-time video content for YouTube calls for more creative production in a short time. Learn more about how your brand can quickly collaborate on video content and push it out to market.