We get it. Creative production, as fun as it sounds, is inherently granular and complex. It’s not just shooting photos and videos, and bang, you’re done. In reality, someone has to take a picture, some else has to select images on set, along a chain of people who enhance or approve the content. So when […]
What should brands focus on when creating visual content? Jim Zdancewicz, Head of Creative & Content Production for eBay Enterprise, identifies three key principles for creating efficient and relevant visual content for your brand: 1. Define a clear brand message. 2. Determine your key objectives – and measure the results to optimize your creative […]
When getting creative assets out the door becomes too painful, and complaints and frustrations start to pile up, now might be a good time to review your organization’s processes and inefficiencies. Revisiting a workflow is an arduous task that requires months of planning and adjustment. But doing so can bring tremendous value to your […]
For the third installation of our Creative Ops Breakfast Series, David Plavin, Creative Applications Service Manager at Resources IT, and Irene Yoo, Photo Manager at Food Network & Cooking Channel, discussed the specific tools and technologies that make professional creative production kick. From Capture One to DAM to Dropbox and Photoshop, panelists shared the indispensable […]
Lauren Philson, Digital Assets Manager at The Rockefeller Foundation, specializes in enterprise system deployments in both the private and public sectors. Lauren views Digital Asset Management (DAM) as a dynamic keystone in any organization’s technology suite and has driven strategic integration projects with PIM and ECM platforms. Championing efficiency and overall effectiveness, she emphasizes process and […]
What are the key visual assets that your brand should focus on? Vanessa Holden, independent consultant and former SVP, Creative Director at West Elm, shared with us the main creative assets that every brand should always have available. First and foremost, before even thinking about producing visual content, brands need to know and understand who they […]
Many brands have spent the past few years rushing to every new channel that pops up, without a clear purpose or goals. Today, brands are refocusing on their core message and looking at the channels strategically in terms of the audience and message they want to get across. Jim Zdancewicz, Head of Creative & […]
Omnichannel marketing is reshaping creative operations teams, noticed Vanessa Holden, Independent Consultant and former SVP, Creative Director at West Elm. Vanessa was part of a panel discussion titled “The impact of omnichannel on creative operations” presented by globaledit, on September 22nd, 2015. She shared with us her thoughts and insights on the evolving role […]
Building and maintaining brand consistency across every single marketing channel is incredibly challenging. How do you provide the best brand experience everywhere your customer is? During a recent Creative Ops Breakfast at globaledit, Vanessa Holden, Independent Consultant and former SVP, Creative Director at West Elm, and Jim Zdancewicz, Head of Creative & Content Production for […]
Companies are being asked to get higher quality results out of creative efforts, while at the same time having fewer resources and time as they had in the past. Those challenges, coupled with the inherently chaotic nature of creative production, have forced creative professionals to try to bring order to disorder so that they […]
Vanessa Holden is a creative leader with an established track record of creating, launching, extending, and growing global brands. As the former SVP, Creative Director of American lifestyle brand West Elm, Vanessa oversaw the creation of a completely integrated omnichannel brand experience, leading the teams who created all facets of the customers’ brand experience. […]
Jim Zdancewicz is the Head of Creative & Content Production for eBay Enterprise, and contributes his over 25 years of content production expertise, operational management, and creative producing to the eBay Enterprise team. Jim has grown the eBay Enterprise studio business with an ever-expanding roster of top fashion and eCommerce clients. His passion for […]
As brands and retailers are embracing new omnichannel strategies, the demand for product photography and visual content is exponentially growing. How do omnichannel strategies affect brands and their creative operations? What challenges are they facing? How do they (plan to) adapt to this new environment? In the first edition of the Creative Operations Breakfast Series (Sept. […]
We’ve all been there: Trying to make the most of our time by using production shortcuts that can save our schedule. But when your company or client starts producing high volume of creative assets for their multi-channel retailing and marketing strategy, the ‘quick & dirty’ fixes that worked for small scale teams or creative production no longer […]
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