A brand’s photos are their identity, making them extremely valuable. Everything that happens during the creative process directly impacts the integrity of those visual assets. With consumers growing demand for more and more images, across all channels, creative operations must put more attention on what happens “before the DAM”. It is about acceleration and […]
By David Iscove, Creative Operations Specialist at globaledit Eric Fulmer of ShotFlow One (Capture Integration) is one of the sharpest minds within the fashion photography industry. I recently read an article he wrote that referenced the massive shift that the fashion industry has undergone in recent years, known as the “Zara Effect”. For those […]
The first West Coast conference dedicated to Creative Operations is happening in San Francisco on April 10-11. This is a great opportunity for you and 200 of your peers to convene, learn, and share experiences with each other. You will learn from seasoned experts at leading brands, including Calvin Klein, Google, Amazon, Lonely Planet, […]
On Thursday, January 26th, globaledit and Industrial Color Brands teamed up for the first 2017 Creative Operations Breakfast with Communication Arts to highlight new trends in Photography & Advertising. We were delighted to welcome Patrick Coyne, editor and designer of Communication Arts magazine. Communication Arts (CA) magazine has been the benchmark for creative excellence for […]
More, More, More In today’s eComm world, it’s not just about the brand’s own site anymore. With the rapid rise of alternative online channels for content (e.g. Facebook, Instagram, YouTube, etc.), retailers face increasing pressure to engage with both customers and prospects in new ways. For consumers, following brands on social media is a great way to stay current […]
Building the Case for a New Workflow Solution Drive Transformation in your Organization Featuring Molly Gallagher, Consultant, Former VP of Marketing, Creative Services and Operations at Kenneth Cole Productions. WATCH THE WEBINAR Congratulations! You’ve identified new workflow solutions to make your creative services team more productive and deliver more content more economically. Now what? How do you […]
Globaledit released a new webinar in partnership with Industrial Color Studios. Ramping Up Your eCommerce Production Workflow: How to Better Manage High-Volume Imagery As retail transactions migrate increasingly to the internet, eCommerce image production workflows have become intensely demanding and essential to the profitability of today’s merchants. In this webinar, Jim Zdancewicz, Head of Studio […]
For six consecutive years, The Boss Group, Cella Consulting & In-Source have teamed up to benchmark the in-house creative community. The 2016 In-house Creative Services Industry Report is full of insights, as always. How are in-house creative services teams becoming more strategic and handling their increased responsibility? What role are existing and emerging technologies playing in […]
As Vice President Enterprise Solutions for BLR Holdings, Brendon Derr and his team have helped hundreds of Fortune 1000 organizations build, optimize and evolve their “in-house creative agency” operations over the past 15 years. In this interview, Brendon shares some industry insights from the sixth and latest survey benchmark for the in-house creative community […]
We’ve all been there before. Your company’s creative production workflow process isn’t functioning quite as well as you’d like, but you’re not sure how to fix it without derailing the whole thing. Do you scrap everything and start from scratch? Do you make modifications to each step? Do you just leave it alone and hope […]
Mai Nozoe is the Vice President of Creative Services for alice + olivia, a contemporary women’s lifestyle brand founded by Stacey Bendet in 2002. Mai joined the company in 2013 to develop their first in-house creative team. Her 8-people team handles all creative branding and global image direction including photography, video, art direction, casting, […]
If you’re looking to transform your company’s creative operations, the single largest impact you can have on your organization’s creative operations productivity is the establishment of a single, centralized (ideally cloud-based) digital asset repository. This one change completely alters the way your team stores, manipulates, collaborates, searches, retrieves, tracks, secures, and shares photos, videos, PDFs […]
With over 25 million visitors per month and over 175 million users across all platforms, Refinery29 has become the fastest growing media company and today’s go-to place for millennial women looking for daily lifestyle & fashion inspiration. How does Refinery29 creative production team keep up with the increasing needs? For the 6th edition of the globaledit Creative […]
Are you attending Henry Stewart DAM NY May 5-6 and its Creative Operations track on May 5? As the largest event focused on Digital Asset Management (DAM) and Creative Operations, it’s your best chance to meet DAM and Creative Ops experts and professionals, and globaledit will be a sponsor of the Creative Operations track. […]
Scot Safon, brand consultant and media executive, and former CMO of The Weather Channel, CNN, and TNT, was our Creative Ops Breakfast guest speaker in February 2016. In this short interview, Scot talks about why brands need to be storytellers, and the impact of storytelling on company culture.
At our fifth edition of the Creative Ops Breakfast at globaledit HQ on March 24th, 2016, Carrie Roberts, Director of Creative Operations at The Body Shop, and Dan Cohen, VP of Marketing at Republic Records, shared their strategies, tools, and techniques for leading successful creative projects from ideation to delivery. Check out what they […]
For our fourth installation of the Creative Ops Breakfast at globaledit HQ on February 25th, 2016, Scot Safon (former EVP/CMO of The Weather Channel, CNN, and TNT) and Christopher Grakal (former VP of Image Management & Technology Strategy at Turner Broadcasting) shared their perspectives on how to maximize the combined power of creative, tech and business teams. > Check out […]
As brands and retailers are shortening their supply chains and embracing omnichannel retailing and marketing, the demand for product photography and visual content is exponentially growing. Today creative production and marketing teams are constantly facing the challenges of producing more visual content (e.g. product photography, editorial), for a larger number of on- and offline channels, […]
At globaledit, we’re constantly leveraging today’s tools and technology to make your creative production process seamless. This month, we’ve released a bunch of great features and new upgrades. You can now enjoy: now live! upload images directly from your iPhone/ipad You requested it, we did it! You can now upload images directly from your […]
You’ve got your creative production under control – if not, here are three ways to get your creative operations on track, now time to take a creative break! Here are 6 inspiring exhibits to check out this month: 1. “The Rise of Sneaker Culture” (NYC) The first exhibition that includes approximately 150 pairs of sneakers, […]
Globaledit had the pleasure of hosting a DAM Meetup NY about “Product Photography & DAM” featuring a great panel of experts and professionals who joined us to share their experience and best practices: Deanna Bedoya, Director of Creative Services, Lafayette 148 New York Sara Mitzner, Content Director, swimsuitsforall Nikki Schiwal, Senior Digital Archivist, J. Crew Jim Zdancewicz, […]
Once a month, we meet with one of our software developers to get to know the team behind the technology. Meet our Aussie Software Engineer, Matt Callahan, who ensures the scalability of the globaledit platform for future developments. What do you do at globaledit? I am currently a software engineer at globaledit. I […]
Time to take a break and feed your creative mind with these inspirational TED Talks: 4 lessons in creativity – Julie Burstein Radio host Julie Burstein talks with creative people for a living — and shares four lessons about how to create in the face of challenge, self-doubt and loss. Hear insights from filmmaker Mira Nair, […]
June was a busy month for the development team at globaledit. We’ve improved performance, increased security, squashed bugs, and added a few powerful functionalities to help you gain more control over your creative production. We’re excited to introduce our latest features and newest improvements! Markup Editor now supports PDFs – You could already mark and […]
For eCommerce, advertising campaigns, or editorial features, retouching is an essential part of every creative production process. Both photography and retouching go hand-in-hand to create the most beautiful and compelling imagery to a reflect a product, a brand, and a creative vision. We’ve met with Katie Ryan, Account Director at retouching and CG super-boutique, […]
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