Hey, creative community! What will you be doing on May 2nd – 3th? Globaledit will be attending the Henry Stewart Creative Operations and DAM event in NYC: the world’s largest conference dedicated to Digital Asset Management and Creative Operations.
What are the current challenges in creative operations today? We asked David Iscove, our Director of Solution Architecture and Implementation a few questions to find out more about obstacles when it comes to the digital landscape in Creative Operations.
A recent Glossy article with the headline “Fashion Brands Are Using Customization” points to the industry’s growing trend of personalized products and, subsequently, the need for the production of more creative content.
Many brands are attempting to publish more creative content to meet marketing demands through in-house agencies. An ANA study finds, “Nearly 80 percent of the Association of National Advertisers (ANA) members have some form of in-house agency.”
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The Argument for Systems Integration over Inclusivity [Part I of III] Follow us in part one of a three series discussion as we highlight the ripe opportunity for organizations to rally the people, processes, and technologies that go into producing today’s content. Today the creative content pipeline has more focus than ever. Modern-day consumers demand engaging, […]
Meet Today’s Creative Content Challenge Netflix, Amazon, and Hulu, the leaders of original content production, intend to maximize their growth of original content production in 2019. Past success with original content only calls for more original content creation.
A Creative Asset Management platform (CAM) accelerates and enhances visual assets that will be leveraged downstream in marketing efforts. The markup and review functionality allows for markups and comments to be made on the individual images for the retouchers. Approved assets can then be sent to the retoucher securely with specific asset rights, controlling the ability to […]
Meet Today’s Creative Content Challenge The demand for visual content across all industries is putting a spotlight on creative teams to bear the brunt of supply and demand. Creative content production is increasing as CMOs realize the importance of investing in strategies such as omnichannel and multichannel marketing, visual commerce/shoppable social, and AI customer experience.
A Key Metric In Today’s Photo Production ‘Time-to-site’ is becoming an increasingly throttled target within eComm photo and video production. Brands need content to be produced and published faster and faster, without compromise of quality in order to stay ahead of the buying patterns of a fickle consumer base. In a recent Glossy article, […]
Homeless World Cup organizes tournaments for the homeless all around the world. The nonprofit has over 450 locations, reaching 100,000 homeless people every year. Each year, their network of street football partners picks more than 500 players to compete in the annual Homeless World Cup tournament. In addition to inspiring marginalized people around the world, […]
Nike recently announced that they plan to release new features in their app that will allow consumers to shop the look of mannequins in their stores. Nike’s App at Retail will let shoppers instantly access and shop a “head-to-toe look,” after scanning a QR code at the base of in-store mannequins.
A proliferation of research and articles show that the demand for creative content has significantly increased over the years. As a result, traditional approaches to creative content production have shifted. Previously, companies allocated hefty sums of money to taking a few high-quality shots for a single consumer touch point. Now modern-day consumption models call […]
By David Iscove, Manager of Solution Architecture and Implementation at globaledit If the growth of eCommerce were to be reduced down to one general driver, it’s arguably “ease of access”. No longer do we need to enter physical stores to purchase our favorite products. With a click of the mouse, our favorite brands come […]
By David Iscove, Manager of Solution Architecture and Implementation at globaledit AI isn’t a buzzword anymore, it is a powerful marketing tool that brands like TUMI are implementing to drive personalization and increase online conversions. Deep machine learning and analysis of consumer trends allow brands to process customer data across channels in order to […]
Hey creative community! What will you be doing on May 3rd – 4th? Globaledit will be attending the Henry Stewart DAM event in NYC: the world’s largest conference dedicated to Digital Asset Management and Creative Operations. We think you should join us and here is why… DAM NY 2018 will feature 100+ speakers and […]
It seems all we hear about today is how Amazon is doing everything in retail perfectly. We’re all trying to find ways to be more like Amazon. But what is it that they’re doing so well? The answer: They have created an exceptional customer experience. But it goes beyond Prime and free returns. Amazon […]
Does your brand’s demand for visual content exceed your production team’s capacity? Does the combination of volume and speed have you looking for better ways to manage post-production workflows? If you are a creative on a daily hunt for answers to these pressing questions, join globaledit at the Digital Assets & Content Leadership Exchange […]
Top brands, leading organizations, and fast-growing startups are investing in creative operations to scale and fuel growth. That’s why the Henry Stewart Events is hosting their Creative Operations event in Los Angeles, co-located at the Henry Stewart DAM LA 2017. This gathering is a great opportunity for the creative ops community to network with […]
Today’s creative production team must produce more photos, faster, with fewer resources. Rising to this challenge entails transforming the creative production process. In this second session of our online masterclass series, we address a radical new vision for photo production, based on the concept of ‘smarter assets’ produced through automated metadata tagging. This masterclass covers: […]
When creative professionals are evaluating technology, such as a work-in-progress platform (often also referred to as a collaboration platform), one of the questions they need to ask is, “who developed the product?” Was it someone who had a “great” idea one day, a product manager who did a handful of prospect interviews, or was […]
By David Iscove, Creative Operations Specialist at globaledit The ability to locate precise images exactly when you need them is critical for creative production. No wonder why ‘Search’ is the most accessed feature in globaledit’s creative production platform. As with any asset management platform, metadata plays a crucial role in unlocking the ability to search […]
This year globaledit attended fantastic creative operations conference both on the West and East Coast. One of the main feedback we received is that creative production professionals were yearning for the chance to dive deeper into many topics discussed. As a result, our Masterclass Series was born. We will be putting on a series of online masterclasses […]
Creative Operations is in demand. An increasing number of brands and organizations across all sectors are recognizing the importance of “creative operations” – the tools, systems, and methods that maximize the productivity of “creative staff”. That’s why the Henry Stewart Events launched a conference dedicated to Creative Operations, co-located at Digital Asset Management New […]
A brand’s photos are their identity, making them extremely valuable. Everything that happens during the creative process directly impacts the integrity of those visual assets. With consumers growing demand for more and more images, across all channels, creative operations must put more attention on what happens “before the DAM”. It is about acceleration and […]
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