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What is Brand Asset Management and Why is it Important?
Brand Asset Management (BAM) is a process of organizing and sharing branded content such as logos, graphics, images and videos …
An Interview with John Horodyski, DAM & Metadata Expert
We sat down with John Horodyski for a conversation about how he got started in the world of metadata, his …
How to Create a Creative Workflow That Works for You
Creating a creative workflow that works for you requires careful consideration. You need to determine the best ways to manage …
From Work-in-Progress to Final Product: 4 Benefits of Creative Asset Management Solutions
Delivering high-quality content across multiple channels is crucial to business growth. But when you regularly create a ton of content, …
Overhauling Your Creative Pipeline: The Most Common Challenges of Implementing Creative Asset Management (CAM) Tools
Creative assets, such as graphics, images and videos, are crucial for digital marketing and internal communications alike. They come in …
The Modern Creative Hub: How Software Integrations Can Improve Your Creative Enterprise
If you’re like many marketers, you spend time developing creative assets that are rarely used because the employees in your …
Creative Asset Managers: What They Do And Why You Need Them
The creation of creative content relies on a balance between two distinct mindsets. The first is driven by the need …
