Globaledit becomes the cornerstone of Belk's creative and marketing process

In 2020, it became obvious to Belk’s creative leadership that their traditional creative workflow needed to change. Like many historic brands, the retail icon found itself struggling to match 21st century customer demand using outdated, siloed processes.

What began as a simple transition to using globaledit as the company’s unified asset library, quickly evolved into a complete transformation of Belk’s entire content production, collaboration, and distribution process. With globaledit, Belk has been able to integrate the workflows across it’s creative, production, branding, and design teams, decreasing the shot-to-publication timeline from weeks to days and accelerating creative output 75%.

Within 1 year of adoption, the globaledit platform has become a cornerstone of Belk’s creative and marketing workflows.

75%

Improvement in creative output within 1 year of adoption

6+

Previously siloed departments integrated on globaledit

3 Days

Decreased shot-to-publication timeline from weeks to days

Uniting disparate teams with critical product integrations

One of the most significant reasons why Belk was able to rapidly unite disparate workflows throughout the company was globaledit’s ability to integrate with key tools the company relied upon.

One example is its integration with Workhorse. As soon as new assets are uploaded to the platform, they are immediately enriched via an integration with Workhorse. The ability to assign metadata to each asset makes it easy for different teams to search for content they need.

“We’ve been able to bring in departments that hadn’t been previously involved because we couldn’t give them an easy way to find and access an asset.”

“We had to find a way to bring together pre-creative teams, shooting teams, branding teams, post-creative teams, graphic designers, and retouchers, to create a central place for everyone to communicate and work together. We built our workflow in globaledit and within just a few weeks, the process was seamless.”

Jonathan Hutchings, Belk Photo Studio Manager

Meeting the speed of demand with quality content

With increasing customer demand and decreasing delivery times, Belk’s creative and marketing teams have been able to shorten their creative workflow timeline from weeks to days.

The transition to using globaledit happened quickly because all teams saw how the platform eliminated analog tasks and reduced unnecessary work hours while improving the quality of the final product and ensuring everyone is working from a single source of truth.

According to Hutchings, “The short transition was impressive, but even more amazing is how the use of the platform has expanded. globaledit’s ease of use and the outstanding support the company provides, encourages everyone to find ways to integrate additional pieces of the workflow into the system.”.

Transforming how Teams Create

globaledit empowers creative and marketing teams to intuitively connect, collaborate, and accelerate their creative production workflow, within a single platform, from concept to publication.

Trusted by Creative Leaders

A Plan for Any Creative Workflow

Every team has different needs but all have a common goal: scaling their creativity with streamlined production. Find the program that works for your business.

Individual

Perfect for freelance creatives who need to simplify the manual parts of their production process. The Individual plan enables creatives to streamline their creative process.

Plan features:

Upload Photos & Videos
Commenting & Markup
Metadata Management

Team

Ideal for mid-size companies that need to accelerate content creation, scale productivity, and streamline asset distribution across their creative teams and external partners.

Individual plan, plus:

Unlimited Uploads & Sharing
Approval Galleries
Integration (10 Connectors)
Advanced Metadata

Enterprise

Built for organizations with large-scale, complex creative workflows. We provide scalability and customized integrations, coupled with concierge support 24/7.

Team plan, plus:

Enterprise Security
Custom Integrations
Enterprise Scale Automations
Premium Support
globaledit Sync

Starter

$14 per seat per month

Perfect for freelance creatives to small businesses. Streamline your workflow with seamless organization, search, ratings and digital asset management tools.

Features

Unlimited Uploads
Unlimited Sharing
Comments
Markup
Metadata Management
globaledit SYNC

Team

$18 per seat per month

Ideal for mid-sized companies looking to accelerate content creation, scale productivity and asset distribution among creative teams and external partners.

Features

All features in Starter plan
Projects
Approval Galleries
Integration (10 Connectors)
Advanced Metadata

Enterprise

Custom

For organizations with large-scale workflow and digital asset management needs.

Features

All features in Team plan
Enterprise Security and Governance
Enterprise Scale Automations and Integrations
Integration (10 Connectors)
Premium Support

What people say about us

globaledit is helping to digitally transform how Peter Millar produces content & therefore reaches its consumer.

globaledit has revolutionized and streamlines how we collaborate as a team here at Tuckernuck. Globaledit, and the service team plays a MAJOR part in that.

Globaledit allows Barkbox to elevate and streamline the entire creative process. Key creative phases including review, approval, retouching, and distribution which are essential to each Barkbox campaign are made possible through globaledit.

Creative Control at Your Fingertips

Get in touch with our team and learn how to streamline your workflow and centralize your assets today.

Creative Control at Your Fingertips

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