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Director of Creative Operations
Barkbox had tried other digital asset management solutions, but these tools lacked the creative workflow tools so crucial to creative operations and production teams ability to collaborate. They needed a solution that could power both creative and marketing teams with work-in-progress features essential to accelerate content distribution.
Cross-functional teams needed not only centralized visibility across their asset management, but the ability for art directors, retouching and post production teams to easily collaborate from the moment of capture to the final mile with finalized asset distribution.
Post Production Manager, Barkbox
Barbox creative teams utliized globaledit’s work-in progress Ratings and Labels features enabling multiple teams to rate and color label their asset selects. Helping teams to quickly aggregrate and stack rank assets without changing an assets status, so critical to work-in-progress. With our mark up tool, users were able to annotate directly on assets and communicate at speed with retouchers using @mentions on markup layers.
With the ease of tracking across the retouching workflow from asset requests, to retouched, ready for review and finalized – Barkbox creative teams had thousands of assets ready for distribution in half the time.
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